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The Guardian - UK
The Guardian - UK
Lifestyle
Jess Cartner-Morley in New York

‘Not blind optimism’: why Coach’s designer is not giving up on sustainable fashion

Models walk down the runway wearing varsity jackets and long skirts
Part grunge, part punk: the Coach fashion show during New York fashion week. Photograph: WWD/Getty Images

Stuart Vevers, the British designer of the American mass luxury brand Coach, is working to keep sustainability in the spotlight at New York fashion week. Not an easy task, when environmental concerns are slipping down the global agenda and fashion, perennially a mirror to the world we live in, has reverted to putting profits first.

“I’m an optimist, but it’s not a blind optimism. There’s a lot of tension in optimism, because the world is challenging and I am not ignoring that. My optimism comes from believing that the young people of today are going to make this world better,” he said before Wednesday’s show, held in the historic Cunard building in downtown New York.

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