Turning 40 can be a shock to the system. For childhood friends and business partners Ian Theasby and Henry Firth, the big 4-0 triggered a whole “new philosophy”.
“We both looked at ourselves in the mirror and recognised the fact that, yes, we had been eating lots of plant-based food, but maybe we hadn’t really been doing it as well as we probably could have. We were maybe eating a little bit too much sugar. We were both drinking alcohol. We both weren’t prioritising sleep and rest,” says Sheffield-born Theasby.
