When choosing seats at the movies, most of us do the same thing: pick a spot as close to the middle as possible. Now AMC, the largest movie theater chain in the world, has announced a new plan to raise prices on tickets based on seat location. The airline-style pricing will mean it will cost more to sit in the middle of the theater than in the front row.
The initiative to financially penalize people for having the best view of a film is called Sightline. By the end of the year, an AMC Theatres release said, this policy will be in all US locations, but it’s rolling out in New York, Chicago and Kansas City this weekend.
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