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The Guardian - UK
The Guardian - UK
World
Miranda Bryant Nordic correspondent

Norwegian outdoor tourism campaign shelved over environmental fears

Two people sit on a rocky outcrop overlooking a range of snow-capped mountains
Interest in the Nordic region has risen this summer as tourists have sought cooler destinations amid high temperatures in southern Europe. Photograph: Johner RF/Getty Images

A Norwegian tourism campaign aimed at promoting the country as a destination for outdoor activities has been suspended after warnings that opening up the country’s “right to roam” laws to mass tourism could lead to environmental destruction.

Allemannsretten – which gives Norwegians the legal right to camp, swim, ski and walk freely in nature, regardless of who the landowner is – provides the basis of friluftslivet (outdoor life), seen as foundational to the mountainous country’s culture.

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