A friendly social media challenge between two European airlines turned into one of the most talked-about World Cup 2026 moments off the pitch after Norwegian Air temporarily replaced its Instagram logo with British Airways' iconic Speedmarque following England's dramatic FIFA World Cup quarter-final victory over Norway.
What began as a playful wager between the two carriers quickly captured the attention of millions online, with other international airlines joining the banter before Norwegian honoured its promise after England's 2-1 extra-time win in Miami.