The Northern Ireland Football League has announced Sports Direct as the new title sponsor of both the Premiership and Women’s Premiership.
The three-year partnership is the biggest commercial deal in the history of the league and replaces the existing deal with Danske Bank. That contract has run for 11 years now and was believed to be worth in excess of £100,000 per year.
The sports retailer has 22 stores in Northern Ireland, with further investment planned for 2024 and Gerard Lawlor, NIFL Chief Executive said: “We are proud to announce this landmark partnership".
