Growing up in Seville, Mario Escobar had a difficult family background, but those feelings of anxiety melted away when he opened up a comic book or watched a fantasy movie.
After moving to the UK almost 30 years ago, Mario met his wife, who is from Northern Ireland. But after their son was diagnosed with ADHD, the pair felt it was the best option to move. They settled in Bangor, and watched as their son achieved three As in A-Level and go on to study Animation at university.
Throughout his son's ADHD journey, Mario also discovered that he had ADHD too. Both lovers of the comic book world, they decided they would put their passion for the genre into a new reality, and will open We Sell Heroes this weekend.