Northern Ireland families spend on average £600 on treat foods like crisps, chocolate and biscuits per year - almost three times what they spend on fruit.
The data revealed by safefood as part of the START campaign showed that almost a fifth of a families average annual shopping budget is spent on treat foods such as crisps, chocolate, and sweets, compared to 7% on fruit and 8% on vegetables.
The Kantar Research report found that on average families spend £50 per month on treats foods, with £19 spent on fruit and £21 on vegetables.