Cancer Research UK has launched a new ‘Spot Cancer Early’ campaign after a poll revealed that 40 per cent of people in Northern Ireland who experienced possible cancer symptoms during the pandemic did not contact their GP.
Launching today, the awareness campaign is part of a new early diagnosis drive aimed at the over 50s - urging them to contact their GP if they notice a change which is unusual for them or isn’t going away . Running throughout September and October, the campaign uses a powerful TV advert, that features a man who has unexplained weight loss and a cough that won’t go away.
The ad finishes with the charity’s vital message - 'Changes that are unusual for you, like unexplained weight loss or a persistent cough, could be signs of cancer. Finding it early saves lives'.