Having recently launched its its own home-care service, North Tyneside Council is taking part in a national care recruitment drive as it looks to put in place a 40-strong team of carers.
Borough leaders are also encouraging people to apply for jobs in the independent care sector as part of the national Made With Care campaign, as the industry continues to face huge staffing and recruitment problems.
The council said it had already hired 25 new staff for its own new service - and the aim was to have a team of 40 in place.