Everything in the garden is rosy for a North Shields based family seed business, which has just added 52 Asda stores to its growing list of stockists.
The deal, which will see the company's innovative Seedcell products available in the grocery's giant's megastores nationwide, brings the number of stockists for Grow Sow Simple's products blossom to around 150. And managing director Dan Robson, 34, says the company is poised for even greater growth in the coming years.
Grow Sow Simple was founded in 2015 by Dan, who also who also invented and developed the unique Seedcell concept. The seeds are packaged as all-year round, easy to grow, plantable pods full of seeds. The first of its kind to market, the pods are designed to be simply placed in a pot with soil, eliminating any mess and the need for garden tools.