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Birmingham Post
Birmingham Post
Business
Coreena Ford

North of Tyne Mayor calls on companies to sign up to Good Work Pledge

The North of Tyne mayor has issued a call to regional companies and charities to demonstrate their commitment to providing good jobs, by signing up to a pledge on better work.

The North of Tyne Combined Authority’s Good Work Pledge scheme is designed to help employers prove their credentials as good places to work, highlighting their determination to provide secure jobs with development opportunities, fair representation, and wages that provide a decent standard of living.

So far, 85 organisations, including accountants, restaurants, cleaning companies and a theatre troupe, have signed up to the pledge, with O Agency, Northumbria University, and retailer For the Love of the North becoming the latest to gain the status. North of Tyne mayor Jamie Driscoll has called for more local organisations to follow their example.

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He said: “There are jobs and there are good jobs. They’re not always the same thing. Do they pay enough? Are they secure? Are there opportunities to learn and develop and are staff treated fairly? We’ve come out of a pandemic and into a cost-of-living crisis, good work matters now more than ever.

“Every employer in the region should aspire to be a good employer. And those that are should proudly pin their colours to the mast by signing our Good Work Pledge. Hats off to those that already have.”

Frances Ratliff, associate director at O Agency, said: “Our people are the heartbeat of O, and we’re continually looking at ways to build on and improve the workplace experience for them – both in and outside of the agency.

“The Good Work Pledge award shows our continued commitment to making O a great place to work and is true recognition for the role everyone plays in making the agency such a fun and positive environment. I’d encourage anyone passionate about their people and company culture to sign up.”

Jane Embley, chief people officer for Northumbria University, said: “Northumbria University is committed to the Good Work Pledge alongside many other local organisations and aims to contribute to a ‘community of good work’ through networking, sharing learning and support in the pursuit of good work and sustainability.

“We are delighted to receive the Advanced Award in recognition of the great work we do against all five pillars of good practice. We work hard to ensure that our colleagues are happy, healthy, have a positive work/life balance and have other terms and conditions they value.”

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