Going off the beaten track of the homestay business, young entrepreneurs in north Kerala villages are waking up to the scope of forming a network of prime farm stays around popular ecotourism spots. Owners of about 20 established farm stays in the upland areas of the Malabar region are now thinking of launching franchises or collaborations to try the satellite mode of operation in the sector.
What they mainly plan is an exchange of creative ideas, projects, and services with affiliated units for mutual development and better returns. Facilitating field visits to such linked farms and associated tourism facilities will be another priority. Each entrepreneur in the chain will play the role of a tourist guide to popularise the concept.
