Tourism businesses across the North East are being offered workshops to help them create 'unforgettable experiences' for visitors.
The New Adventures Campaign, launched last week, is funded by the North of Tyne Combined Authority and being delivered on their behalf by NewcastleGateshead Initiative, North Tyneside Council and Visit Northumberland as part of their £3.5m Tourism and Events Programme. The project is designed to bring together new and existing tourism products and market them under three distinct campaign strands of Active Pursuits, Food and Drink, and Winter Escapes, with the aim of tapping into new markets or expanding on existing consumer bases.
Businesses are being offered the choice of two Experience Maker Workshops led by Experiential Tourism Advisor Chris Brant from Unmissable England. Brant aims to provide expert practical advice and guidance to create experiences that tell the story of people and place, giving visitors memorable travel adventures that are personal, engage the senses and make connections on an emotional level.
