The North East is to spearhead a national tourism programme that aims to create jobs and bring major sporting and cultural events to the UK.
The Government is looking to streamline the dozens of destination management organisations that currently promote the UK on the global stage with plans to give accreditation and funding to a small number of DMOs in each part of the country.
A pilot project will see £2.25m given to NewcastleGateshead Initiative (NGI), Visit Northumberland and Visit County Durham to develop and market the region as a “must-visit” destination, as well as attracting private investment and driving growth in the tourism sector.
