A North East shipping firm has sealed a deal to sponsor Sunderland football club after recording its best ever revenues.
Sunderland-based RoRack Shipping Ltd - which offers a combination of roll-on, roll-off, flatrack and containerised services, as well as Brexit solutions - has marked its five-year anniversary with a record turnover.
The company was established in 2017 to offer a dedicated service for clients shipping vehicles around the world. It is the only company in the UK to provide a flatrack service from the UK to East Africa for trucks.
Read more : go here for more economic news
Now the company has signed up to be the back-of-shirt sponsor at Sunderland AFC.
Managing director Tim Finley said: “RoRack has enjoyed huge success since we launched five years ago. With the help of our dedicated staff we continue to grow the business with innovative and unique services.
“One of the keys to our success is the fact that we’re the only company in the UK offering a flatrack service to Tanzania and Kenya. No-one was arranging flatracks to this area of the world as previous services had been fraught with problems, such as damage, transit delays and high costs.
“We identified this huge gap in the market, and with careful planning, assistance from our overseas partners and special insurance measures, we were able to resolve these issues and offer a unique service which has led to us being busier than ever.”
Mr Finley has worked in various parts of the UK but turned to his native North East when setting up his own firm.
He said: “To have my own shipping company here is such a satisfying feeling. Being born and bred in the North East, I was drawn back here and wanted to give something back to this great area.”
Sunderland AFC’s chief operating oficer, Steve Davison, said: “We are delighted to welcome RoRack to Sunderland AFC ahead of what we hope to be a strong and lasting partnership.
“Reconnecting with the City of Sunderland is a key part of our project and that can only be achieved by working closely with local businesses like Rorack, who have established themselves on a national and global stage.”
