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Birmingham Post
Birmingham Post
Business
Graeme Whitfield

North East motor group Vertu buys Yorkshire motorcycle dealership

Automotive retail group Vertu has continued its growth with the acquisition of a motorbike dealership.

The Gateshead-based firm has announced the £4.2m acquisition of two BMW Motorrad outlets in Yorkshire, taking its estate of motorcycle dealerships to six. The sites bought from the Saltaire Motor Company in Shipley and Rotherham, which have traded under the Allan Jefferies name, will be rebranded to trade as Vertu.

Vertu is one of the country’s largest car retailers with a network of 164 sales and aftersales sites around the UK. It said the new businesses would initially make a loss due to the seasonality of motorbike sales, but was expected to be earnings enhancing in its first full year.

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