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Birmingham Post
Birmingham Post
Business
Coreena Ford

North East deals of the week: key investments, contracts and acquisitions

Future Hive Pearson

Online entertainment publisher WhatCulture has been acquired by Bath-based Future Plc in an undisclosed deal.

The move means Gateshead-based WhatCulture - which runs 11 YouTube channels with more than eight million subscribers - will benefit from Future's technology.

About 70% of WhatCulture's revenue comes from the US, where Future has three offices.

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