North Tyneside based Grow Sow Simple struck a deal - in front of millions of viewers of TV's Dragons' Den.
Viewers who tuned into the hit BBC One show last week saw Dan Robson pitch ideas for his company, which he launched in 2014 to ‘get people growing’ . The firm's boxes of seeds that can be planted direct into the soil or plant pots, with the pod protecting the seeds as they begin to germinate, before breaking down naturally in the soil, leaving no waste.
In the Dragons’ Den, retail specialist Sara Davies, who runs multimillion-pound craft brand Crafter’s Companion alongside her husband Simon in Newton Aycliffe, saw potential in Mr Robson’s company and jumped at the chance to invest £80,000 in exchange for a 20% share of the business.
