Bean bag maker Bazaar Group has ramped up European expansion plans with the launch of a base in Germany, on the back of a seven-figure finance deal.
The Northumberland company secured the debt funding package from HSBC, which will pave the way for European expansion and support its ambitious growth strategy. The deal comes just over a year after the company secured investment from Leeds based Comhar Capital, as part of a £10m deal to support the first phase of its international growth plans.
The soft furniture firm operates from Cramlington, steadily growing sales of its bean bags, thanks to being a top performer on large ecommerce platforms including Amazon, eBay and Wayfair. Seven years ago it moved into its third manufacturing and commercial premises, 17 times the size of the original at 42,000 sq ft.
