A start-up that aims to smooth a disjointed private healthcare market is set for growth after winning the top prize among entrepreneurial graduates of Durham University.
Book Health, founded by Alex Keith and Olly Page, scooped the Blueprint Startup Challenge, the university's business ideas competition. Their marketplace concept - started about eight months ago - was borne out of Mr Keith's background in physiotherapy where he noticed friction between patients using private medical insurance to book services and clinicians.
The pair won £10,000 after delivering a pitch on their idea at this week's Celebration of Enterprise Dinner hosted by Durham University Careers & Enterprise Team, where other teams also vied for the prize. It was the culmination of the Atom Bank-sponsored initiative in which finalists are given mentoring to hone their pitching and introduce them to entrepreneurial Durham University alumni around the world.
