Tech consultancy hedgehog lab has acquired York-based app developer Netsells having secured a multimillion-pound investment.
The Newcastle firm, which also operates hubs in the US and Bulgaria, has received the backing of BGF (formerly the Business Growth Fund) in a £6.3m deal that sees an exit for previous investors Maven Capital Partners. Netsells will be branded as hedgehog lab and led by CEO Sarat Pediredla alongside a new executive board that includes ex-Accenture Song managing director and Karmarama founder Ben Bilboul.
Since launching in 2007, hedgehog lab has grown to work with a number of high profile brands including Aviva, Deliveroo and Tesco. It has made a name for itself delivering digital products using user experience research, user experience design, artificial intelligence, cloud and data science knowledge.
