North Carolina is emerging as a key battleground state in the upcoming presidential election, drawing significant attention from both the Trump and Biden campaigns. Despite the state's historical Republican leanings in presidential elections, Democrats have consistently put up a strong fight in North Carolina.
Recent data from AdImpact reveals that a total of $25.8 million has been spent on advertising in the state, encompassing both TV and digital platforms. The Biden campaign has been the most prominent spender, investing $13.5 million in early messaging efforts before Biden exited the race. Overall, Democrats have outspent Republicans in North Carolina, with a total of $18.8 million compared to $7 million.
