North Carolina is emerging as a key battleground state in the upcoming presidential election, drawing significant attention from both the Trump and Biden campaigns. Despite the state's historical Republican leanings in presidential elections, Democrats have consistently put up a strong fight in North Carolina.
Recent data from AdImpact reveals that a total of $25.8 million has been spent on advertising in the state, encompassing both TV and digital platforms. The Biden campaign has been the most prominent spender, investing $13.5 million in early messaging efforts before Biden exited the race. Overall, Democrats have outspent Republicans in North Carolina, with a total of $18.8 million compared to $7 million.
On the Republican side, the Trump campaign has allocated approximately $4 million for advertising in North Carolina. Meanwhile, the Harris campaign has dedicated around $2.5 million to their advertising efforts in the state. Notably, pro-Harris super PAC, FF PAC, has contributed $2.3 million to the advertising push, while MAGA Inc., a leading pro-Trump super PAC, has spent just over $500,000.
Looking ahead, both parties have reserved substantial airtime in North Carolina for the upcoming months as they gear up for a fierce battle in this crucial swing state. With the spotlight firmly on North Carolina, the state is poised to play a pivotal role in determining the outcome of the presidential election.
