Noom: the app designed to help you lose weight, or give you an eating disorder according to former users. The weight loss programme is trending on Twitter after users reacted to the app’s recent ad campaign. The video shows a young man finishing every last bit of food on his plate, only to learn from Noom that he was conditioned to finish his plate since childhood. “When it comes to losing weight, it’s psychological,” the voiceover says.
Noom is a subscription-based app that “uses science and personalization to help you lose weight and keep it off for good.” According to its website, Noom uses a combination of psychology, technology, and human coaching to help users meet their personal health and wellness goals. The core belief behind Noom is that losing weight starts with training the mind. However, some see this as perpetuating diet culture and unhealthy relationships with food.
