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The Independent UK
The Independent UK
National
Y. James Pollard and Anne D’innocenzio

Nonprofits and brands are navigating the partisan air of the 250th in search of a unifying tone

America 250 Philanthropy Marketing - (Copyright 2026 The Associated Press. All rights reserved)

The United States' 250th birthday carries ambitions to galvanize Americans behind nationwide community-service drives and patriotic brand launches. Well-known U.S. nonprofits hope to inspire a record-setting level of volunteerism, while major companies such as Walmart and Coca-Cola are sponsoring tributes and selling limited-edition merchandise.

But the private sector's unifying ambitions have been met with a mixed response, complicated by an uneasy national mood. Fewer Americans see their country as exceptional compared to 10 years ago, according to a recent survey from The Associated Press-NORC Center for Public Affairs Research, part of a broad decline in patriotic sentiment. Views of the American flag — a prominent feature of semiquincentennial celebrations — are divided by politics, age and race.

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