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Fortune

Diane Brady, Orianna Rosa Royle

Nokia's latest mega deals aim to reinvent the company

Nokia Pekka Lundmark Apple

(Credit: Nikolas Liepins—Anadolu Agency via Getty Images)

Good morning.

How will Apple reinvent itself? That day is coming. While deep discounts in China led to a 40% increase in iPhone shipments in May, iPhone sales and market share have been trending down. My Gen Z kids—Apple’s most loyal generation—would rather upgrade their battery right now than buy a new phone.

Will we even need smartphones by 2030? Nokia CEO Pekka Lundmark likes to talk about digital-physical fusion, predicting we’ll implant a lot of technology in our bodies.

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