HMD Global could be ditching the Nokia branding on its upcoming devices, in favor of switching to the lesser-known HMD brand.
On its website, HMD has released a new brand video (below) to reintroduce the company, but the video doesn’t mention Nokia, even when referring to “nostalgic dumbphones,” which is likely in reference to the company's line of classic Nokia-inspired devices.
The company's website has also received a new look and features less Nokia branding, except for a message at the top of the page that reads, “We're makers of Nokia phones. You're in the right place,” showing HMD's understanding for consumer's possible of lack of brand awareness and its ownership of the Nokia brand; where mobile phones are concerned, at least.
