
It's safe enough to say that almost everyone in the PC building space is a fan of Noctua's wares. The Austrian company has distinguished itself from its peers by being very... well, Austrian, and obsessing about the quality of its coolers and fans — even if the price tags aren't the most inviting. Today, the firm is celebrating sending out its 500,000th CPU cooler mounting upgrade kit.
The story harkens back two decades ago, to the ancient times of 2006 and AMD's release of the AM2 socket, necessitating a mounting kit for existing coolers. Noctua opted to make the upgrade completely free since then (including shipping), by just sending out one to anyone who asked and had a valid receipt. A tradition it has kept up ever since.