
You may not have heard of "noctourism" before. I'll be honest, neither had I until very recently. The term refers to travel that's deliberately planned around nocturnal experiences; after-dark adventures that most visitors never see. The trend grew by 25% in 2024 and is projected to be worth $20 million by 2035.
With TikTok searches for 'night safari Africa' up 57% in the past year, interest is clearly building. And for photographers, the appeal is obvious. An entirely different cast of subjects, lighting conditions found nowhere else, and frames that no daytime shooter will ever replicate.