Noah Lyles broke a record, ripped off his shirt and hailed himself as an influencer.
On a cool Oregon evening the flamboyant American proved himself to be a showman in the Usain Bolt mould.
He broke Michael Johnson’s 26-year old US record in retaining his world 200 metre title in 19.31secs, half a second clear of team mates Kenny Bednarek and Erriyon Knighton. He then declared: “I don’t need to be seen as a track and field athlete, I need to be an influencer.