As a beauty editor, I can confirm that nothing gets the skincare community more excited than a No7 launch (we're also big fans of the No7 foundations, mind you). When the BBC's Horizon proved No7 Protect & Perfect to be one of the most efficacious skincare products on the market, overnight queues for Boots spread across the country, resulting in five months' worth of stock being sold in a single day. Ever since, No7's best new products (like these day creams last year) have been taken very seriously.
So, since No7 Future Renew skincare launched a couple of years back, it's safe to say there's been a fair bit of hype. Truthfully, it doesn't matter too much what No7 launches nowadays, it's going to get a lot of attention regardless. Because of this, I do tend to take No7 launches (in the same way I take all beauty launches) with a pinch of salt—the brand always has a huge amount to live up to. However, when it comes to Future Renew, I can confirm the hype is real.
