Harley-Davidson is screwed.
Its sales have declined year-over-year. The company's traditional customers are aging out. New customers aren't being brought into the fold, at least not with new motorcycles. And LiveWire, the brand's electric off-shoot, will be studied in economy classes in the not-too-distant future as "WTF were they thinking?"
The iconic Motor Co. is barreling down a path toward inevitable doom. Yet, while the permanently online grifters and a host of mainstream media players will parrot the idea that this was all caused by the company's "woke" policies and its dalliance in "DEI," this is strictly a mess of Harley's own making.
