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The Guardian - UK
The Guardian - UK
Entertainment
Stuart Heritage

No time for tonic: Daniel Craig shows Bonds just wanna have fun in Taika Waititi vodka advert

Daniel Craig dances in an advert for Belvedere vodka, directed by Taika Waititi.
Shaking not stirred … Daniel Craig dances in an advert for Belvedere vodka, directed by Taika Waititi. Photograph: Belvedere Vodka

If you have seen the new Taika Waititi-directed commercial for Belvedere Vodka, you will have almost certainly been struck by one profound, core-shaking question; is Daniel Craig actually having fun?

It certainly looks that way, doesn’t it? Although it begins as you would expect anything starring Daniel Craig to begin – there’s brooding, there’s black and white, there’s a tuxedo – it quickly bursts into life. Suddenly he’s in a leather jacket and sunglasses, sucking in his cheeks like Bet Lynch at the Rovers. He struts. He spins. He thrusts his crotch around with total impunity. He’s like Christopher Walken in the Weapon of Choice video, if Christopher Walken had been dressed like a member of Bros.

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