Over the last several weeks, a series of ads have appeared on Facebook featuring Taylor Swift’s voice encouraging “Swifties” to sign up to receive free Le Creuset cookware sets, all they had to do was click a link and provide some information about themselves.
While, as the New York Times reports, Swift is a fan of the brand — her collection has appeared in the background of the several Tumblr and Instagram accounts dedicated to her home decor — the advertisement was actually a scam. It was created using artificial intelligence technology that mimicked the singer’s voice, which was then laid over slips of Le Creuset Dutch ovens.
