A Scottish entrepreneur says he doesn't regret turning down three offers from investors on Dragons' Den in his sustainable women's clothing business.
Cally Russell founded Unfolded in 2021 as a response to the wasteful practices of fast fashion companies. The Edinburgh-based company produces clothes based on feedback from a panel of thousands of women, claiming to reduce waste and returns.
He stated that the model makes fashion cheaper, guarantees better wages for workers and funds literacy efforts in India, where the clothes are made.
