Times are changing so rapidly in rugby that even the competition names now have go-faster stripes. Farewell to the familiar old Premiership and welcome, kicking off on a Thursday this year, to the Gallagher Prem. Or, strictly speaking, PREM. Who needs boring extra lower-case syllables or superfluous vowels in 2025 anyway?
Even the league’s updated logo is now bright orange to denote “intensity” and the mission to woo new fans – the younger the better – is accelerating by the week. Ask Rob Calder, Prem Rugby’s suitably bearded head of growth, what he thinks, for example, about the traditional rhythm of promotion and relegation and he does not hold back. “There’s a Victorian interest in promotion and relegation but actually that’s existential for a lot of clubs.” Sorry, are you suggesting the meritocratic English club pyramid is a Victorian concept? “Yeah. I think it’s old school. If you want the sport to grow you need to grow the conditions for ambition and investment.”
