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Evening Standard
Evening Standard
National
Anna Wise

No place for ‘cheap tat’ on Not On The High Street, says Dragons’ Den investor

Sara Davies Shein Temu Not onHigh Street United Kingdom
Not On The High Street is culling its website of ‘cheap tat’, investor Sara Davies has said (David Parry/PA) - (PA Archive)

Not On The High Street is culling its website of “cheap tat” and mass-produced products in favour of British-made artisan gifts, Dragons’ Den star Sara Davies has said after buying a stake in the business.

The celebrity investor, who appeared on the business TV series between 2019 and 2025, has joined the online marketplace as a non-executive director and equity investor.

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