Nils Leonard just opened OFFF Festival with a fantastic keynote that offered pertinent advice to creatives working today. Covering a vast range of current issues with his signature disruptive style, Nils promised a view from inside the studio, something that feels like truly valuable insight given the studio in question is Uncommon – the studio he co-founded and one of the most energetic agencies around.
"The following are things I've learned, stolen and found along the way," Nils began, before detailing a whole list of gems every creative needs to take note of. I'll round up just three of the many gems of advice he shared to give you a flavour of the wisdom shared in the room at OFFF Barcelona 2026. Keep checking in for more of my coverage of OFFF as I'll be in the room for the next three days.
