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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

No Offseason: Amazon Ready To Work With Advertisers in Its Sports Properties

Amazon NFL Football Amazon Ads NASCAR
Thursday Night Football 2022 preseason game .

There is no offseason for Amazon Ads following what it saw as a successful second season of Thursday Night Football on Amazon Prime Video.

At last week’s CES conference in Las Vegas, Amazon was already talking to advertisers about next season and planning to upgrade the advanced advertising products that appeared during the game, Amy McDevitt, sports brand partnership lead at Amazon Ads,  told Broadcasting+Cable.

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