The concert documentary Taylor Swift: the Eras Tour bulldozed its way into cinemas last week, upending the long-established rules of movie theater etiquette. Instead of keeping quiet, fans sang, danced, took selfies and swapped friendship bracelets. One viral Instagram video showed a group of Swifties performing a circle dance as the film’s credits played. Other clips depicted moviegoers falling to their knees screaming, squawking like birds, or singing so loudly that it was impossible to hear the film’s original audio. One man supposedly stole a movie poster to give his girlfriend. And at least one person brought a Travis Kelce cardboard cut-out to their screening.
The Eras Tour film was so good that the person next to me started morphing into a bird pic.twitter.com/CXTlPN4Szz
— swifted. (@allswifted) October 13, 2023
