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Tom’s Guide
Tom’s Guide
Technology
Scott Younker

No more Galaxy? Samsung just tipped to rebrand its flagship phones

Samsung Galaxy Apple United States Today South Korea
Samsung logo.

With stories of Samsung struggling against Apple and the best iPhones in the U.S., as well as at home in Korea, a new report claims that Samsung is looking to potentially rebrand away from the long-running "Galaxy" naming convention.

The report from the Korean publication E-Today (via tipster Jukanlosreve on X) claims that Samsung is exploring rebranding the company's flagship smartphones with a non-Galaxy name. This would be similar to how Hyundai sells its premium cars under the Genesis branding or how Lexus is Toyota's luxury car brand.

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