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Technology

Chris Hall

"No longer adding new mobile phone models": one major Android phone maker axes future smartphone plans

The Asus Zenfone 10 in green, on a wooden background.

Quick Summary

Asus has confirmed that it's pulling out of smartphones, saying that it won't release any new models.

That will mean an end to the Zenfone line, as well as (potentially) the ROG Phone too.

Asus has confirmed that it won't be launching any more mobile phones, with chairman Jonney Shih confirming the news at Asus' 2025 Year-End Gala in Taipei. The company, known for Zenfone and ROG models, will put the investment into PC and physical AI instead.

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