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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

No Joke: Allstate, L’Oreal, T-Mobile, VW Sign Up As ‘SNL’ 50th Anniversary Presenting Sponsors

SNL AllState NBCU NBCUniversal TMobile
) Kenan Thompson as Professor Norman Hemming, Mikey Day as Dean, Chloe Fineman as Patricia Faulkner, and host Ryan Gosling as Jeff during the "Beavis and Butt-Head" sketch on Saturday, April 13, 2024.

With Saturday Night Live about to mark a half-century on the air, NBCUniversal has sold presenting sponsorships for SNL’s 50th anniversary to Allstate, L’Oreal Group, T-Mobile and Volkswagen of America.

The SNL anniversary celebration wraps up with a live primetime special on February 16 from 8 p.m. till 11 p.m. ET.

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