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The Guardian - US
The Guardian - US
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Arwa Mahdawi

No, I didn’t imagine it – the ‘NPC’ craze really offers money for robotic gibberish

three tiktok videos of NPC streamers
‘Why are people watching this stuff? I’ve watched a lot of NPC videos in an attempt to figure that out and I think I’ve lost a fair few brain cells doing so.’ Photograph: Tiktok

Have you ever thought about selling pictures of your feet online? I’m not ashamed to say it’s crossed my mind. It’s not that I have exceptionally lovely feet – in fact, they’re pretty gnarly – it’s just that I like scheming up ways to get rich quick. And, for a while, it seemed like feet were just the ticket. There was a period in 2022 when TikTok was inundated with videos about the photo-selling website FeetFinder; footfluencers were claiming to make thousands of dollars on the site. It was intriguing but also a little suspect … Could you really make a living from your feet? Were there that many foot fetishists out there willing to pay top dollar for a glimpse of a stranger’s toe?

Having just emerged from a research rabbit hole I suggest you don’t enter, it turns out, yes, there is a surprising number of foot fetishists in the world. But that doesn’t mean it’s easy to monetize your trotters. It seems a lot of the videos praising FeetFinder on TikTok were actually ads: sponsored content that hadn’t been properly labelled as such. There are probably a few people making OK money posting online foot pics, but it’s not a speedy route to riches.

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