One day in the near future, millennials like myself will be shuffling off into care homes. Once inside, what will we do to pass the time? Narrative podcasts from the 2010s will probably be piped into our bedrooms as the evenings approach, with early albums by Arctic Monkeys and the Strokes available on request. Paperback thrillers about the 2004 Boxing Day tsunami and the disappearance of flight MH370 will line the bookshelves. In the TV room, the fight for the remote will be over whether to rewatch The Simpsons, The Office or Girls; but a small minority of us, particularly those born in the early 1990s, will lobby for Malcolm in the Middle.
In fact, reading the news in 2024 that the acclaimed US sitcom from the 2000s was being revived for a four-part miniseries on Disney+ was the first time I felt directly targeted by the nostalgia industry. (This must be what it feels like to pay hundreds of pounds to see Paul Simon in 2026, I thought.) At once I was transported back to the suburban Sunday evenings of my childhood – the melancholic advance of school the next day momentarily abated by Sky One (channel 106), where I’d find a new episode about this combustive, melodramatic family.
