Over two decades since the brand was launched, Shantnu & Nikhil is finally setting foot in namma ooru to expand their retail presence. The designers behind the eponymous brand have just launched S&N, a bridge-to-luxury label that has found its first Bengaluru home at Phoenix Market City. In September, another store will open at Vittal Mallya Road.
“S&N is nothing but a trickle-down effect of Shantnu & Nikhil,” says one-half of the designer duo, Shantnu Mehra, who was in Bengaluru recently for the store’s launch. Predominantly, S&N is a menswear brand with 70% of the offerings catering to men, with the remaining for womenswear and solutions through accessories, respectively.
If the mother brand is all about ceremonial wear, S&N keeps it celebratory. “There’s a sense of contemporary ethnicity meeting Indo-Western influences. Celebration wear is not restricted to weddings. It could be for anything — a birthday, anniversary or board meeting,” says Shantnu of the new label, which was launched in 2020 in Delhi.
