The Trump administration is pitching one of the country's most demanding jobs to an audience used to making rapid decisions under pressure: gamers. In a new push by the Federal Aviation Administration, video game players are being urged to consider a career in air traffic control as the agency races to strengthen staffing and reassure travellers about safety.
The campaign arrives at a sensitive time for the FAA after a fatal runway crash involving an Air Canada aircraft and a fire truck at New York's LaGuardia Airport, an incident now under investigation for possible staffing and operational failures. Officials are also highlighting the job's earning potential, with average salaries of up to £115,400 ($155,000) by the third year and no college degree required.
