Forget stuffy financial jargon and complicated charts. A new finance application talks directly to Gen Z – in their own language! This innovative platform uses artificial intelligence to deliver investment guidance with the casual, authentic feel of chatting with a friend.
Launched in July 2021, Arta Finance, a new wealth-management company, is betting that artificial intelligence can break down investment barriers by communicating in the language of Gen Z. Founded by a former Google executive and supported by the former head of the major Swiss bank UBS, the startup aims to make financial guidance feel less like a lecture and more like a conversation.
