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The Economic Times
The Economic Times
Pihu Yadav

No broadcaster for World Cup? What FIFA’s India standoff could really cost

Fifa India World Cup Football Cricket Economic Times ICC JioStar the 2026 World Cup Viacom18

In 2022, more than 110 million people in India streamed the FIFA World Cup online. The final between Argentina and France alone saw 32 million viewers log on to JioCinema, while total watch time crossed 40 billion minutes, according to Viacom18, which acquired the rights 14 months in advance at $60 million.

Four years later, FIFA still does not have a broadcaster in India for the 2026 World Cup.

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