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Technology
Daryl Baxter

No Apple CarPlay is a deal-breaker! Study reveals 35% of buyers won't consider a car without it

Apple
CarPlay setup in 2020 Nissan Qashqai.

A recent survey has highlighted a huge deal-breaker for car owners — if a new vehicle doesn’t feature CarPlay, they’re happy to look elsewhere for one that does.

According to research conducted by McKinsey & Co. and shared via Carscoops, 35% of respondents would refuse to buy a combustion car that didn’t include CarPlay, Apple’s in-car operating system that can connect to your iPhone. 30% of those looking for an electric vehicle also said no CarPlay or Android Auto would be a deal-breaker. 

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